Therefore, this study uses experiential marketing theories and strategies to focus on theme park visitors' experiential marketing experience at facilities, situations and services, and discusses the impact of the five experiential marketing strategies on tourists' willingness to spend, revisit and recommend. marketing is becoming an essential tactic. This post explains why, with seven examples. Experiential marketing is becoming an essential tactic. Experiential marketing case studies; The whole concept of experiential marketing aims for direct consumer engagement, which is exactly why it works exceptionally well for brands. This experience results in more personalized engagement providing consumers with a more positive brand experience. Experiential marketing also creates experiential marketing. This chapter focuses on using experiential marketing as a tool to drive consumer engagement online and for this purpose Legolands and Legoland Centers around the world are chosen as a case study.