As time passes and your company evolves, you need to review and update your brand mission and values ​​to accurately reflect your current business model and operations. 2. Create buyer personas, Clarity Strategy in Business Writing 1: “Loosen Up” Your Verbs. Concentrate on the verbs. They are the action of a sentence and the best opportunity to increase clarity. Imagine watching a Bruce Willis movie that shows Bruce napping, knitting, or carving on a park bench for a few minutes. For example, Hulu emphasizes in its style guide that they make ads better and don't commit ad fraud. 7. Optional Channel-Specific Guidelines Create different sections or variations for each channel. For example, New York University has a different style guide for social media with specific instructions for the network. English Language Business English, English Language Rhetoric, Business Writing Publisher Hauppauge, NY: Barron s Educational Series, Inc. Collection printdisabled internetarchivebooks inlibrary Contributor Internet Archive English LanguageFor formal writing. Here are some free online resources on American style that you can use to edit formal academic and business writing: For academic editing, check out these free style and grammar guidelines from the APA American Psychological Association. The U.S. Government Publishing Office's Manual of Style, How to Create a Style Guide: About a Style Guide. When developing your corporate identity, it's important to create a style guide of editorial standards. While these small details may seem insignificant compared to your company's graphic design and marketing strategy, creating a style guide is a critical step toward